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The Creative Marketer

The QUEST copywriting formula

Published 28 days ago • 1 min read

Hey! I wanted to convince you to take my new course, so I wrote this email using the QUEST copywriting formula. Let’s break it down:

🎯 Step 1: Qualify

The course is for marketers who are into writing, storytelling, and psychology. So, I say it right away to make sure you keep reading.

It’s frustrating. People get into marketing because they love writing, storytelling, and psychology.

🫂 Step 2: Understand

Next, I show that I understand your pain.

But then reality sets in. Another ad. Another campaign. Lots of analytics – no room for creativity.

📚 Step 3: Educate

I introduce the solution and show why I’m qualified to teach it.

But after working with companies like Siemens, Amdocs, and dozens of startups, I’ve found that marketing can be both fun AND effective.

No, wait. Marketing should be fun and effective.

Why? Because…

  • 95% of B2B customers aren’t even ready to buy → your ads need to leave a lasting impression.
    ​
  • 91% of B2B sales are influenced by word of mouth → fun ads get shared, not skipped.
    ​
  • Performance-first companies eventually reach a plateau → Brandformance is the answer.

🤤 Step 4: Stimulate

To create desire, I show you some fun ads and explain the course’s features and benefits.

And sure, creative ads take more effort, but one great ad can outperform 100 boring ones.

Ask Dovetail, Riverside, and Slack:

Now, I get it—you’re busy. Like, 84-open-tabs busy. So I designed BPFA to fit your schedule:

💵 Step 5: Transition

I address two key objections, time and risk, using testimonials and a guarantee. And finally, I set a deadline to create urgency.

100% results. 0 risk:
“
The simple, straightforward AI prompts in Boring Products, Fun Ads are going to make it so much easier and more efficient to brainstorm.
— Eli Igra Serfaty | CEO @ MAIA Digital
“
There are very, very few people who can make truly boring brands, products, and services sound irresistible. Shlomo is one of them. This course is 🔥🔥🔥
— Dave Harland | Founder @ Copy Or Die

And just like Eli, Dave, and dozens of other students, you’ll learn how to create awesome ads much faster.


(And if it’s not for you, I’ll refund you right away—no questions asked.)

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Thanks for reading! 🙌

I hope it worked ;)

P.S. If you have any questions about the course, reply to this email. I’ll write back today.

P.P.S. And here are more reviews if you're not sure yet:

The Creative Marketer

By Shlomo Genchin | 9k+ readers

Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.

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