Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Boring Products, Fun Ads is here :)
|
Hey! So, most B2B ads look something like this: But your product deserves better. That’s why I created Boring Products, Fun Ads. The complete course for creating B2B tech ads that stand out and outperform. In the course, I’ll show you how to create B2B tech ads like these, even with zero production budget: You’ll learn the exact system I’ve used for dozens of brands, from startups to billion-dollar companies.The course includes: • 3.5 hours of video60 bite-size lessons spread across 11 chapters. Packed with practical tips. Zero fluff. • 33 ad recipesStep-by-step techniques with exclusive B2B examples that will help you create great ads no matter the brief or budget. • 11 exercisesComplete them all, and by the end of the course you’ll have at least three polished ads, guaranteed. The Word on the StreetI gave a small group of beta-testers access to the course. Here’s what they said: Launch SaleI'll be targeting in-house marketing teams and agencies, but this week, I want to make it accessible to all my readers. That’s why I’m offering a special launch discount:
30-day money-back guarantee. Bonus: The BPFA Creative Handbook
30-day money-back guarantee.
Meet your
|
Before B2B marketing, I worked at some of Europe’s top ad agencies, writing ads for brands like Coke, Burger King, and Michelin.
Later, I became Head of Creative at Ground Up Ventures, helping dozens of startups with their content and ads. I’ve also advised and led creative workshops at Anyword, Monday.com, Amdocs, and more.
Boring Products, Fun Ads captures the creative process I’ve developed over the years. To prove my system works, I created over 50 speculative ads for Zapier, Lusha, Expensify, SAP, and others. In the course, I’ll break down each step and technique.
I can’t wait to see your awesome ads!
— Shlomo
P.S. If you have any questions about the course, reply to this email. I’ll write back today.
P.P.S. Feeling generous today? Support the launch on LinkedIn.
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser Hey! Today, instead of our usual creative techniques, I'm taking you behind the scenes of my new course. I’ll share my: 👷♂️ Process and mistakes 🧰 Tools and frameworks 💰 Expenses and revenue Let’s dive in. Leaving my job Until February, I had the perfect part-time job at a VC firm. I worked with awesome people, made good money, and still had plenty of free time to create content.The problem? I was deep in my comfort zone. Paul Graham says there are two forms of...
Hey! I wanted to convince you to take my new course, so I wrote this email using the QUEST copywriting formula. Let’s break it down: 🎯 Step 1: Qualify The course is for marketers who are into writing, storytelling, and psychology. So, I say it right away to make sure you keep reading. It’s frustrating. People get into marketing because they love writing, storytelling, and psychology. 🫂 Step 2: Understand Next, I show that I understand your pain. But then reality sets in. Another ad. Another...
Hey! Usually, fun ads don’t die because they underperform. They die because the CMO won’t even agree to test them. So I use this presentation framework to convince executives to run my weird ads: 1. Cover (1 slide) Campaign name, client logo, and date. 2. User’s Pain Point (3 slides) I like to start with: “You know, it’s just not fair.” Then, I explain what our persona is going through: Persona (Name, photo, and basic facts) Their Problem (The product should be the solution) Supporting Facts...