Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Side-by-side ads
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Hey! Is it possible to create a fun ad in five minutes? Sure, if you’re using the Side-by-Side recipe. Let’s try it with G2, the software review platform: 1. Pain PointFirst, I find a pain point that’ll make my readers feel seen. Demo disappointment sounds familiar. 2. Pick a Comparison FrameworkI analyzed dozens of side-by-side ads. Most follow the same 12 frameworks: Here are a few examples of these frameworks in action: Problem vs Solution I’ll go with Expectations vs Reality: 3. Find an AnalogySide-by-side ads rely on visuals, so I ask GPT: Each one of these can work, but I’ll go with food. I search “cooking fail” and find these bad boys: Let’s try the Pizza:
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You made it! 🎉
If you enjoyed this, I have 32 more recipes like this in my new course, Boring Products Fun Ads.
It’s coming out next week. Click here to make sure you get the early bird discount.
Talk to you soon,
– Shlomo
P.S. Check out the first lesson here.
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser Hey! Today, instead of our usual creative techniques, I'm taking you behind the scenes of my new course. I’ll share my: 👷♂️ Process and mistakes 🧰 Tools and frameworks 💰 Expenses and revenue Let’s dive in. Leaving my job Until February, I had the perfect part-time job at a VC firm. I worked with awesome people, made good money, and still had plenty of free time to create content.The problem? I was deep in my comfort zone. Paul Graham says there are two forms of...
Hey! I wanted to convince you to take my new course, so I wrote this email using the QUEST copywriting formula. Let’s break it down: 🎯 Step 1: Qualify The course is for marketers who are into writing, storytelling, and psychology. So, I say it right away to make sure you keep reading. It’s frustrating. People get into marketing because they love writing, storytelling, and psychology. 🫂 Step 2: Understand Next, I show that I understand your pain. But then reality sets in. Another ad. Another...
Hey! Usually, fun ads don’t die because they underperform. They die because the CMO won’t even agree to test them. So I use this presentation framework to convince executives to run my weird ads: 1. Cover (1 slide) Campaign name, client logo, and date. 2. User’s Pain Point (3 slides) I like to start with: “You know, it’s just not fair.” Then, I explain what our persona is going through: Persona (Name, photo, and basic facts) Their Problem (The product should be the solution) Supporting Facts...