Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Creativity Sparkers
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Hey! Agency self-promo ads are the proof that B2B can be fun. Here are my favorites, along with 10 questions to help you create similar ideas for your brand: 1. Visual HyperbolesCan you exaggerate your product's benefit without using words? 2. Contrarian ThinkingWhat important truth do very few people agree with you on? 3. The Butterfly EffectWhat are the negative consequences of your product’s benefit? 4. Shock AdsCan you grab their attention with negative words and images? 5. Side by SideCan you put your offer and its alternative next to each other? 6. Visual AnalogyWhat real-life objects are similar to your solution? 7. Customer's Inner DialogueWhat’s the inner dialogue inside your customer’s head? 8. Cliché PhraseCan you twist a phrase people in your industry say all the time? 9. Bash CompetitorsCan you highlight your competitors’ weaknesses? 10. Double MeaningDoes your message have a visually interesting double meaning? In my new course (coming soon), "Boring Products, Fun Ads," I'll show you, step by step, how to use these and dozens of other techniques for your software products. You made it! 🎉P.S. Here's a pretty much final draft of the course's landing page. Reply to this email if you have any feedback. I'll write back, pinky swear :) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser Hey! Today, instead of our usual creative techniques, I'm taking you behind the scenes of my new course. I’ll share my: 👷♂️ Process and mistakes 🧰 Tools and frameworks 💰 Expenses and revenue Let’s dive in. Leaving my job Until February, I had the perfect part-time job at a VC firm. I worked with awesome people, made good money, and still had plenty of free time to create content.The problem? I was deep in my comfort zone. Paul Graham says there are two forms of...
Hey! I wanted to convince you to take my new course, so I wrote this email using the QUEST copywriting formula. Let’s break it down: 🎯 Step 1: Qualify The course is for marketers who are into writing, storytelling, and psychology. So, I say it right away to make sure you keep reading. It’s frustrating. People get into marketing because they love writing, storytelling, and psychology. 🫂 Step 2: Understand Next, I show that I understand your pain. But then reality sets in. Another ad. Another...
Hey! Usually, fun ads don’t die because they underperform. They die because the CMO won’t even agree to test them. So I use this presentation framework to convince executives to run my weird ads: 1. Cover (1 slide) Campaign name, client logo, and date. 2. User’s Pain Point (3 slides) I like to start with: “You know, it’s just not fair.” Then, I explain what our persona is going through: Persona (Name, photo, and basic facts) Their Problem (The product should be the solution) Supporting Facts...